What Is Tag Management & Why Should You Care?

by Erik Bratt
Over the last 15 years, marketers have seen an explosion in the number of digital marketing tools available to them, from a few dozen major email, analytics and advertising services at the beginning of the century, to as many as 2,000 marketing cloud applications today, according to Scott Brinker of ChiefMartec.com. Sounds great for marketers, right? Yes and no.Read the full article