Where did the Marks & Spencer website relaunch go wrong?

by Kathryn Mcdonnell
When the news about Marks and Spencer’s sales results broke a couple of weeks ago it immediately got my attention. The Chief Executive and other senior figureheads clearly laid the blame of the 8.1% drop in sales and resulting share price dip on the launch of its new website. The new site comprised a smart redesign coupled with a platform shift from Amazon’s services to its own.Read the full article