Easily Predict The Future Performance Of Your PPC Account

by Carrie Albright
This week we've been explaining the value behind the regular tactics and routine maintenance you hear so much about from our PPC Hero team. Today's lesson involves the concept of projecting performance for the upcoming weeks. First, let me address the "why" of projections performance. The entire concept of this exercise is to get an estimate of, ceteris paribus, the performa ...Read the full article