How @TheRealPSL Gained 65,700 Followers in 18 Days, and Tips for Your Brand

by Lucy Hitz
Why give your favorite product or beloved company mascot its very own Twitter handle? Because humor is the way to your customer’s heart. Because it actually makes people pay attention to your brand and helps you avoid those glazed-over eyes symptomatic of the brand oversaturation so common these days. Here’s what some clever brands are doing, and what your brand can learn from them.Read the full article