Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

by Jessica Lee
Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. In this session at BrightEdge's Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they've shifted their approach in a keyword "(not provided)" world. Up first was Jordan Kasteler (@JordanKasteler) of Red Door Interactive.Read the full article