Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook Still Runs Traffic

by Ben Brausen
Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land Study: Mobile Makes Up Only 6.51% Of Retargeted News Feed Ads, Yet Drives 8.Read the full article


  • Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

    clickz.com - 6 readers, 2 Tweets - The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing performance improves. More than one-third of CMOs who earn $350,000 a year or more responded that their digital marketing performance is "excellent."