The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts

by Ginny Marvin
Tick tock, we're in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant's paid search traffic, getting the switch done right and the new campaigns optimized quickly is no small matter.Read the full article