Tracking ROI: Traditional Versus Online Marketing

by Dennis Seymour
ROI, or return on investment, is referred to as the profit gained from an investment. It also refers to the cost that was saved because of that investment. In other words, ROI is the proof that the investment you made is or will be worth it in the end. ROI is a big concern for marketers, even if it can be a bit of a slippery fish at times (more on that later).Read the full article