Walmart’s New Savings Catcher: The Killer App

by Aaron Strout
Offering a "best price" guarantee to customers certainly isn't a new concept. In fact, the world's largest public corporation, Walmart, has made "lowest prices anytime" part of its value proposition since it opened in the 1960s. Other retailers have participated in similar programs for a while — the hope being that customers no longer feel the need to comparison shop.Read the full article