Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

by Guillaume Bouchard
The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. Cross-device tracking has been on every digital advertiser's lips for some time, but it remains a utopian theory for many. The reason is simple: until today, more cross-device activity has remained untracked than tracked, taking away the legitimacy of this measurement technique.Read the full article