Behind the Scenes of Behavioral Advertising

Today we’re going to look at some of the little known details and services surrounding the world of behavior advertising. And just in case the term “behavioral advertising” is confusing to you, let’s define it real quick: Behavioral advertising is a technique used by online advertisers to present targeted ads to consumers by collecting information about their browsing behavior.Read the full article

LifecycleMAGIQ Demo

A LifecycleMAGIQ video showing examples of web personalisation, lead generation and x-channel re-targeting.