Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it.Read the full article
What is Content Marketing?
http://www.marketingtechblog.com/what-is-content-marketing/ - Content Marketing is the planning, design, development, execution, sharing, promotion and optimization of content that's developed to acquire new customers, keep current customers, and increase the value of current customer relationships.