The power of authenticity in building a strong and trusted personal brand

Authenticity. It’s a word we hear often when it comes to blogging and social media. It seems weird, doesn’t it? We’re human, right? Aren’t we authentic? Well, yes – and no. Here’s the thing. Some professionals create personas – false public images of themselves – in order to present a front to the world they think is more palatable than the ‘real thing’.Read the full article

Erika Napoletano - Speaking Sizzle Reel 2013

When described by Forbes, they encourage you to think of Erika as “a redheaded, tattooed Tina Fey with a special weakness for four letter words,” but it’s not all funny business. Erika is also a twice-published and award winning author, including The Power of Unpopular (Wiley 2012), a columnist for both Entrepreneur Magazine and OPEN Forum, an acclaimed speaker from TEDx Boulder 2013 (, and speaks at conferences and events across the U.S. on the inherent power of truth in business… or as she refers to it, the power of unpopularity.

Erika Napoletano lives in Boulder-ish, Colorado and is the Head Redhead at RHW Media, Inc. a brand strategy firm that helps people and companies get UNstuck and over those annoying problems that keep them from being awesome.

Learn more about her (if you dare) at

To book Erika for speaking engagements or to inquire about availability, please visit contact Tim Mathy with Speak Inc.