3 ways the Ice Bucket Challenge came up short

The Ice Bucket Challenge, obviously, was incredibly successful. But a wise man once said to me, “Success is dangerous because it hides problems.” This brilliant idea has been mega-successful and raised millions for ALS. But it could have done even more. If marketers try to learn from this, should they look at the good as well as they bad? I think so. Here are three reasons why. 1.Read the full article