Build Strong Brand Storytelling From the Inside Out

As content marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want them to get to know us, like us, talk about us, and think what we sell is a good idea. In fact, we are so concerned with communicating with our external audiences, that we leave little time to think about our own employees.Read the full article