Facebook’s war on click-bait risks collateral damage

by John Mcdermott
Facebook, in its ongoing effort to de-clutter users’ news feeds, will now start punishing publishers that deal in “click-bait.” But the way that Facebook plans to determine click-bait might incidentally hurt publishers that efficiently deliver news. Facebook will measure click-bait by “how long people spend reading an article away from Facebook,” according to a blog post about the change.Read the full article