How Marketers Can Use Mobile to Shape a Back-to-School Strategy

by Rebecca Borison
It’s that time of year again — time to get ready for school. This presents marketers with a huge opportunity to implement a back-to-school strategy, especially when it comes to mobile. According to a new report from Thinknear, 40% of customers spend at least one hour planning for back-to-school shopping on mobile.Read the full article