Is Native Advertising a Threat to PR? It’s Actually a Weapon.

by Jim Dougherty
For marketers, native advertising is defined as a “form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” This is a very clinical way to describe that native advertising is meant to mimic traditional content in as much detail as possible. To consumers, this type of content can be quite inconspicuous.Read the full article

Last Week Tonight with John Oliver: Native Advertising (HBO)

The line between editorial content and advertising in news media is blurrier and blurrier. That's not bullshit. It's repurposed bovine waste.