Marketing Email Year-Over-Year Benchmarks and Trends

The number of emails arriving in subscribers' inboxes increased by 9% between 2Q13 and 2Q14, according to a recent report from Yesmail. The overall email open rate declined 3% during the same period, most likely because of the added volume of messages. Yet the number of opens for each active subscriber actually increased 6% year-over-year (YOY).Read the full article