Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death

by Cassie Oumedian
Whether we like it or not, multi-channel attribution is part of our digital marketing world – just as Game of Thrones has become part of mine. Understanding where each piece falls in the conversion funnel and how much credit should be given at each step, is crucial in maximizing conversions. We all know this, right? But that doesn’t mean it’s any less confusing! Well today ...Read the full article

Game of Thrones: The Red Wedding

The Roose is loose! From Season 3 Episode 9: The Rains of Castamere. Scenes of Arya and Sandor have been cut to show just the events inside at the feast.