New LeadSift Tool Lets Brands Target Ads On Twitter Using Demographic & Psychographic Data

by Amy Gesenhues
Social media marketing platform LeadSift has launched a new marketing tool designed to help brands target consumers on Twitter, much like Facebook’s ad targeting. According to the announcement, LeadSift’s AIM tool uses demographic and psychographic information culled from tweets so that marketing messages can be crafted for specific groups.Read the full article