Publishers: Ditch your apps; focus on mobile Web

by John Mcdermott
Publishers know they must grapple with media consumption shifting to mobile devices, but merely having a mobile focus is not enough. Consider this: While time spent on mobile devices increased by 24 percent from June 2013 to June 2014, app usage grew at a greater rate (52 percent) than mobile Web consumption (17 percent), according to a new report from comScore.Read the full article


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