SearchCap: Google Wins In Germany, Google Knowledge Valut & Bing Ads Close Variants

by Barry Schwartz
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Bing Ads Launches Close Variants Test In US Earlier this month, Google made waves when it announced it is removing the option to turn off close variants targeting, making true exact match keyword targeting a thing of the past in AdWords.Read the full article