The Art of Local Marketing: Becoming Selfie-Aware

by Michael Boland
In the continued examination of local media, a handful of consumer-facing companies have reached legitimate success beyond vanity metrics and shiny new things. One of those companies is arguably Yelp. Sort of like when your name reaches verb status, one mark of startup success is when people insert the word “killer” after your name to characterize a competitive entrant.Read the full article