These ex-reporters want to save ‘brand journalism’

by Matt Van Hoven
For most reporters, the idea of “brand journalism” is, at best, an oxymoron or, at worst, a threat to their field. Not so for a trio of former reporters who have decided to cast their lot with a new hybrid tech PR and content shop that creates what they call “journalistic content” — paid media and branded content developed using tools typically reserved for reporters.Read the full article