The Most Revealing Metric: Lifetime Value, by Adknowledge
Ben Legg, CEO of digital marketing firm Adknowledge, provides background and insight into LTV, or lifetime value. It's the business measurement that tells a brand what its customers are worth over time, and subsequently, what it should spend to attract them. LTV can quickly allow one brand to outpace its competitors.
Adknowledge Kansas City Takes the Ice Bucket Challenge
Dozens of members of Team Adknowledge in Kansas City accepted the Ice Bucket Challenge and presented the same challenge to several people, including Mayor Sly James of Kansas City, MO!