5 Ways to Improve Your Video Marketing

by Murray Newlands
Video marketing is one of the best ways to increase your SEO ranking and spread the word about your products and services, but there’s a lot of competition out there. With so many videos being posted every minute of every day, vying for your customers’ attention can get fierce. Here are some tips to help you get a leg up on your competitors, gain viewers and more important—keep their attention.Read the full article

The Most Revealing Metric: Lifetime Value, by Adknowledge

Ben Legg, CEO of digital marketing firm Adknowledge, provides background and insight into LTV, or lifetime value. It's the business measurement that tells a brand what its customers are worth over time, and subsequently, what it should spend to attract them. LTV can quickly allow one brand to outpace its competitors.

Adknowledge Kansas City Takes the Ice Bucket Challenge

Dozens of members of Team Adknowledge in Kansas City accepted the Ice Bucket Challenge and presented the same challenge to several people, including Mayor Sly James of Kansas City, MO!