7 Retail Brands That Will Inspire You to Up Your Content Game

by Julia Lynn Rubin
In the world of content marketing, retailers are doing so much more than just advertising their products; they’re providing useful information, visibility, and helping brands build relationships with consumers. Here are some of the most inspiring B2C retail content marketing campaigns that have managed to build brand loyalty by engaging new and old consumers with awesome branded content. 1.Read the full article

Worn Wear: a Film About the Stories We Wear, presented by Patagonia -- Official

Worn Wear: a Film About the Stories We Wear Presented by Patagonia Directed by Keith, Lauren, Chris, and Dan Malloy Closed-captioned in English, Spanish and Korean Worn Wear is an exploration of quality -- in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family's maple syrup harvest in Contoocook, New Hampshire; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard. Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own. Learn more about Worn Wear events and share your story at http://wornwear.patagonia.com/ Featuring music by: Emy Reynolds, Dan Malloy and Jon Swift, Todd Hannigan, Sarah Jaffe, Jim Brady, Ben Sollee, Keith Malloy, Terry Coffield, Delta Spirit, Guy Clark #WornWear, #BetterThanNew, #BlackFriday, #AntiBlackFriday

Hamilton Pug GMA

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