B2B Inbound Marketing Snapshot: Top Goals, Tactics, and Challenges

B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent report from Ascend2. The report was based on data from a survey of 270 marketing, sales, and business professionals from around the world who use inbound marketing tactics (75% B2B-focused, 25% B2C).Read the full article