Bing, Following Google, Will Test Close Variants in Exact Match

by Lisa Lacy
Starting the week of August 25, Bing Ads says it will test the inclusion of close variants in exact match in the U.S. for a portion of queries. During its test, Bing says exact match will include "minor grammatical variations," such as plurals, abbreviations, acronyms, spacing, and misspellings.Read the full article