Bing Follows Google's Lead with Close Variant Matching

by Miranda Miller
Not two weeks ago, Google effectively killed off the Exact and Phrase keyword match types in AdWords – pissing a lot of paid search managers off in the process – and now, Bing is following suit. Bing Ads is testing the inclusion of close variants in a portion of US exact match queries, according to an announcement on the Bing Ads blog.Read the full article