Carla Eid on community, content and Microsoft Mobile Connects

by Ben Davis
Carla Eid is head of Microsoft Mobile's Connects programme, its community of customers and advocates. I asked her a few questions about what working with that community entails. How does the brand get involved and what benefits does it see across content production but also, of course, in sales. Take a look and, in the community spirit, feel free to leave comments or further questions.Read the full article