Content Marketing Goes Experiential

Content marketers are taking it to the streets – and to stadiums, subways, and bus stops. With the vast majority of marketers using content to build their brands, it’s no wonder marketers are expanding the ways their content gets delivered. Experiential marketing is nothing new – from billboards to sandwich boards, brands have a history of engaging consumers outside their homes.Read the full article

.@Duracell (Canada) Moments of Warmth (surprise bus shelter) #PowerWarmth

In this winter of ice storms and a polar vortex, moments of warmth are few and far between. We wanted to see if we could change that. #PowerWarmth


Best Bus Stop Ever

We wanted to make everyday life better with mobile, so we brought in a few surprises to a bus stop. We put up a poster featuring a URL. We waited for people to visit the mobile site. When they pressed the button, the fun began. Watch to see what happens when we created the best bus stop ever. Qualcomm, #BornMobile. Connect with us on Facebook at www.facebook.com/Qualcomm or on Twitter: @Qualcomm.