Customer-Retention Solution Optimove Adds Auto-Management of Facebook Custom Audiences

by David Cohen
Automatic management of Facebook’s custom audiences features for ad targeting was one of the highlights of the new version (3.5) of software-as-a-service retention-marketing solution Optimove. Other new features announced by Optimove included: A personalization recommendation engine, eliminating the guesswork associated with drilling down to customer groups.Read the full article