Display retargeting 101: a handy guide to the buzziest ads on the internet

by Pratik Dholakiya
Retargeting relies fundamentally on collecting user data and applying it intelligently to expedite conversions. This post looks at the case for retargeting, the working behind it, and how to design ads. Anyone who has used the internet for even the most basic purposes, visiting a specific website, searching for information or even checking their email, would have noticed a st ...Read the full article