Facebook Planning Display Ad Network to Compete Against Google’s DoubleClick

by Jennifer Slegg
Facebook is planning a display ad network they see as competing against Google’s DoubleClick Network. In 2013, Facebook bought ad serving company Atlas from Microsoft, and is using it as the backbone of their new ad service, an acquisition many saw as a way to expand their ad serving business. However, Sheryl Sanderg, Facebook’s COO, at the time said there were no plans for Fa ...Read the full article