Google App Install & Reengagement now Globally Available

by Michael Levanduski
Marketers have been able to display ads for app installs or re-engagements on Google’s mobile ad platform, AdMob since last June. Apparently Google likes the results they are getting, because they are now rolling these types of ads out globally. Marketers will be able to display advertisements to try to get people to either install a new app, or open an existing one on both Y ...Read the full article