How To Prove The Value Of SEO Without Drowning In Data

by Erin Everhart
We’ve come a long way as an industry. Since our humble beginnings in 1995 – arguably the birth year of SEO — to the serious identity crisis we’re in today, it’s sometimes easy to forget how much progress we’ve actually made in making this a “legitimate marketing tactic.” We’ve moved past the hat identifiers and (most of us) have given up spam tactics.Read the full article