iBeacons: the hunt for stats

by Christopher Ratcliff
Are there any numbers out there to justify the hype? Let’s go on a little investigation. If you’re a regular reader of this blog, or in fact any publisher dealing in digital or marketing, you’ll likely be well versed in the world of beacons, iBeacons and other near-field communications (NFC). If not, head on over to this handy beginner’s guide which should bring you up to speed.Read the full article