Key Considerations for Media Managers Scaling Their Mobile App Ads

by Brian Honigman
The media manager’s role is in a state of flux due to the growing prevalence of mobile, video and social advertising as a part of day-to-day responsibilities. Today, a vast majority of Millennial consumers receive news, content and advertising from their mobile devices as they view videos, browse Facebook, Twitter and other social networks, and check their other apps.Read the full article