New Pinterest analytics: more about the who than the how many

by Cynthia Boris
Everyone loves to see their social media numbers rise; followers, engagement, clicks. It makes us feel like we’re doing something right. But the real power lies behind the numbers. Who are these followers? Why are they clicking? Would they click more if you had blue images instead of red ones? Pinterest’s new analytics for business is all about the faces behind the numbers and ...Read the full article