SEO Analytics: Time to Grow Up and Think Like an Executive

by Jeff Sauer
In June of this year I presented at the SMX Advanced conference in Seattle about a topic that is near and dear to my heart: Dealing with the problem of (not provided) keywords in our web analytics tools. As someone who has taught Google Analytics certification courses for the past 4 years, I receive questions nearly every day asking what to do about missing keyword data.Read the full article