The best and the worst real-time marketing from the Emmys

by Shareen Pathak
The Emmys are on, and despite the prospect of sinking ratings due to the event being held on a Monday, brands are out in full force. We run down the best and the worst real-time marketing, recognizing both off-the-cuff remarks as well as those, like Mercedes-Benz’s, that were days and maybe even months in the making.Read the full article