The best lesson from Fantasy Football's success

by Seth Godin
When people say, "my team," they mean it. In the top-down world of industrial marketing, the San Francisco 49ers say, "we built this team, buy a ticket if you want to come." Then, a few years later, it broadened to, "you should buy a jersey so you can be part of it." In the sideways, modern world of peer-to-peer connection, people say, "my team has this player, that player and this defense.Read the full article