Why We Need Control in PPC

by Melissa Mackey
Last week, Google announced that the option to exclude close variant match types was going away in September. The PPC community, predictably, went ballistic. But then some began to question why we are all going so crazy – after all, how many of us actually exclude close variants anyway? That’s beside the point, though. The point is that we want, and need, the choice.Read the full article