2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

by Jessica Lee
The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads. However, globally, there are stark contrasts in the type of ad formats driving revenue.Read the full article