5 Data-Driven Lessons In Retention Marketing From E-Commerce Stars

by Jordan Elkind
In today’s ultra-competitive e-commerce market, it’s harder than ever to earn and maintain customer loyalty. Yet e-commerce leaders like NastyGal, Sole Society, and thredUP are leading the way with innovative tactics to boost customer retention. NastyGal recently reported it had achieved a 17% lift in reactivation of lapsed customers — and an 11% boost in revenue/user — usin ...Read the full article