Brands Jump Right In, Take Instagram’s Hyperlapse For A Test Spin

by Martin Beck
Brands didn’t waste any time in testing Instagram’s new Hyperlapse app. The iOS app, which eases creation of time-lapse videos, was released Tuesday morning and within hours several brands — including Mercedes Benz USA, Burton Snowboards and Taco Bell — had already posted videos using the app. Expect more to come.Read the full article