Experts Debate Winning Video Metrics for Brands in 2014

by Carla Marshall
Online video is consistently showing its value well beyond the one-off viral hit. For the evolution of video marketing to continue, it is important to define what constitutes a "win". At the 2014 ReelSummit, a panel of video industry experts discussed what kind of video marketing performance metrics, tools and tricks to track, and why.Read the full article