Serious About Brand Publishing? Don’t Send a Copywriter to Do a Journalist’s Job

by Yael Grauer
It’s not that journalists and copywriters don’t have a lot in common; they can both turn amazing phrases and write killer headlines, and they’re constantly explaining to strangers at parties that, no, they don’t write fiction. Perhaps these similarities are why some agencies tap into their pool of copywriters to fill the editorial needs of clients who want to become brand publishers.Read the full article