Three’s a crowd: how first-party data builds customer relationships

by Rachel Serpa
Three’s a crowd, and I’m not referring to failed 80s sitcoms. I’m talking about customer relationships. Yet according to a study by the UC Berkeley Center for Law and Technology, 85% of the top 1,000 websites have cookies set by a third party. Propelled by widespread anonymity in the early days of the Internet, third-party cookies have undoubtedly become a staple for many mar ...Read the full article